Big-budget book marketing

Most small, independent, or self-publishers struggle to get publicity by spending a pound here, a dollar there. They start a blog, send a few emails, perhaps even set up a website, though that takes more time and money than some would care to allocate.

Things are different, however, in the world of big-time publishing. If you want to know how the modern publisher of bestsellers goes about marketing a book, visit the Wall Street Journal, home of the men who really know about money, and read Jeffrey A. Trachtenberg's piece about a forthcoming non-fiction book, The Number.